PostHog vs Amplitude: Which Tool Is Best?

Category: Analytics · Data-driven comparison · Updated 2026

PostHog

posthog.com

Freemium

Open-source product analytics suite with session recording, feature flags, A/B testing, and event pipelines.

Key strength: Open-source, self-hostable with full suite of tools

Amplitude

amplitude.com

$49/mo

Subscription

Product analytics platform for tracking user behavior, retention, and conversion funnels across web and mobile.

Key strength: Advanced behavioral cohorts and predictive analytics

Feature Comparison

Feature	PostHog	Amplitude
product analytics	✓	✗
session recording	✓	✗
feature flags	✓	✗
a/b testing	✓	✓
event pipelines	✓	✗
self-hostable	✓	✗
funnel analysis	✗	✓
behavioral cohorts	✗	✓
retention tracking	✗	✓
predictive analytics	✗	✓

Pricing & Model

	PostHog	Amplitude
Starting Price	$0	$49/mo
Monetization	Freemium	Subscription
Category	Analytics	Analytics
Target Audience	Developer-first product teams who want open-source observability	Product managers and growth teams at mid-market to enterprise companies

Which Should You Choose?

PostHog is best for Developer-first product teams who want open-source observability, with its standout strength being open-source, self-hostable with full suite of tools.

Amplitude excels for Product managers and growth teams at mid-market to enterprise companies, thanks to advanced behavioral cohorts and predictive analytics.

The right choice depends on your team size, budget, technical requirements, and whether you prioritize open-source, self-hostable with full suite of tools or advanced behavioral cohorts and predictive analytics. Many organizations use both tools in complementary workflows.

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