The Indie Founder's CI Toolkit
Everything you need to start tracking and analyzing competitors like a SaaS with a $10K/month CI budget. Templates, checklists, and battle-tested frameworks — free.
Competitive Analysis Template
A step-by-step template to research any competitor: features, pricing, positioning, GTM strategy, and customer experience. Fill in the blanks and get a complete profile in 20 minutes.
50-Point CI Checklist
Never miss a signal. This comprehensive checklist covers pricing, features, positioning, customer experience, and business signals — everything worth tracking about a competitor.
Pricing Tracking Framework
A systematic approach to monitoring competitor pricing changes: what to track, how often, and how to respond. Includes a tracking spreadsheet template.
SWOT Analysis Worksheet
A modern take on SWOT designed specifically for competitive analysis. Reframe strengths and weaknesses through your competitor's lens and find positioning gaps.
Feature Gap Matrix
Map your features against competitors. Identify gaps, strengths, and differentiation opportunities. Prioritize with an impact vs. effort framework.
Competitor Battle Card Template
A one-page sales enablement card for direct competitive situations. Objection handling scripts, key differentiators, and win/loss talking points.
Weekly CI Routine
A 30-minute weekly competitive intelligence routine that fits into any founder's schedule. What to check, where to look, and how to act on what you find.
Positioning Statement Builder
Craft a positioning statement that differentiates you from every competitor. Step-by-step framework with real SaaS examples for inspiration.
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